Poster

Client Context

Smurfit Westrock’s Paper & Packaging Solutions sample system currently experiences long cycle times, process inconsistency, and increasing costs. Containerboard sample processing time can take up to 31 days, and paperboard sample costs are increasing 32% YoY. There is no centralized data connecting sample orders to product sales, and inconsistent sample packaging has created variability in the customer experience.
 

Project Objective

The objective of the project was to streamline data tracking and sales conversion, reduce cycle time from 11 days to 4 days, and improve inventory and sample packaging consistency through automation, centralized data, and standardized processes. For Paperboard, the objective was to improve cost efficiency and inventory management through standardization, inventory planning, and third-party relationship improvements, resulting in measurable cost savings.

Design Strategy

The project followed a three-step approach consisting of process mapping and needs assessment, system design and automated workflow development, and testing, optimization, and process documentation. These phases were supported using Power Apps for the automated intake form and dashboard, SharePoint as the centralized data sources, and Excel for sample-to-sales tracking, inventory planning, and cost analysis.

Deliverables

Containerboard:
    •    Material Flow Analysis with Centralization and Inventory Standardization Recommendations
    •    Automated Intake Form and Dashboard for Sample to Sales Tracking and Cycle Time Reduction (11 days to 4 days)


Paperboard:
    •    Cost and Inventory Standardization Recommendations
    •    Dynamic Excel Tool for Inventory Planning
    •    Detailed RFP Recommendation to Ensure a Positive Third-Party Relationship Strategy

Value and Impact

Containerboard: Customer Experience
    •    Streamlined Data Tracking and Sales Conversion
    •    11-day Turnaround Improved to 4 Days
    •    63% Decrease in Cycle Time


Paperboard: Cost Savings
    •    $36,000+ of Additional Savings Opportunity Identified
    •    Recommendations for Inventory and Third-Party Relationship
    •    $82,000+ Annual Savings
 

Project Information

Fall 2025
Smurfit Westrock

Student Team

John Rezabek, Ansley Gavron, Jesus Villarreal, Katie (Mary) Fish, Elena Gavtadze, Aileen Harrisson

Faculty Advisor

Faculty Evaluator